#ALL41
Tribute to the "German Wunderkind" - one of the greatest German athletes of all time, Dirk Nowitzki.
For 21 years Dirk gave everything he had as a loyal team player. He's an outstanding sports man with
a great personality. He's a role model for others and a perfect example for the meaning of "one for all".
For his last game DAZN turned "one for all" into #all41 to pay tribute to a living legend.
In addition to the online campaign there was a redesing of Dirk's Dallas Mevericks Jersey that was sent out to famous athletes like Marc-André ter Stegen, Mats Hummels, Kevin-Prince Boateng and many more, who payed tribute by sening personal video messages to Dirk. So did his fan community. The jersey quickly fueled the conversation around Dirk's last game.
The work was created for Kolle Rebbe GmbH in 2019.
| silver | Medium: Social Media | Category: Multi-Platform
| bronze | Category: Top Job
| gold | Category: Best Social Media Campaign
| silver | Category: Best User Experience
| bronze | Category: Entertainment and Sport
CD: Alexander Michaelsen & Christoph Bielefeldt, Marco Obermann, AD: Andreas Knapp, PM: Jan Vierig & Lea Zaydowicz, DoP: Michael Multhoff Production: Christopher Tychsen & Jan-Ole Brendel